First in Line: Early technology adopters around the globe

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Early tech adopters can be a very lucrative consumer group to target. They're eager to buy new products and more likely to buy established tech, but it’s essential to understand how their behaviors and motivations differ across global markets.

Our latest white paper, First in Line: Early technology adopters around the globe, analyzes data from our audience insights tool YouGov Profiles across six key global markets including India: to identify purchase triggers and barriers to purchase, and explore audience demographics, sentiments and trends.

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Key findings include:
  • On average, early tech adopters make up 18% of consumers
  • Indian consumers enjoy testing new products before they go on sale
  • The early adopter audience is younger in the GB, with 21% aged 18-24
  • Data privacy is the main barrier preventing US early adopters from using smart home devices
  • In France, a majority agree that 5G improves their digital experience
Discover how early adopters and more mainstream consumer groups perceive 5G, smart home technology, wearables, and digital assistants in these key markets – whether they are excited, indifferent, or even concerned about these technological developments...

P.S. Find out more about early adopters and the Technology industry by joining our exclusive webinar in January 2021.

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