Permission to Pioneer the power of Private Brands
Private labels and local brands have emerged as a beneficiary of the ongoing lockdown as they’ve now started to occupy a space in households which was earlier ruled by bigger FMCG companies. As production and logistics become an issue private labels are more readily available. It’s not retail chains who have ramped the production of in-house brands, online grocery delivery service also now making its own brands in increased capacity.
The consumer sentiment moving towards essentials, private labelling will be a go-to strategy in many categories.

How can you leverage the private label opportunity – as retailer, entrepreneur and manufacturer?

Join us as we unpack this opportunity for the coming times
During this Virtual Conference, we will explore:
Private label opportunity
Fundamentals of private labels in FMCG
Successful Framework for this downtime
Private Label or white label, What works better?
Which categories are ready to go private
Framework to start your own brand
Real life examples of private labels driving tangible business for retailers
Latest trends in supply chain
Make in India, Contract manufacturing opportunity
Opportunity for retailers
About Saurabh Bohra, Senior Director – Own Brands, Grofers
Currently associated with the largest B2C e-grocer in India while heading the Sourcing & New Product Development of Foods & Grocery of Grofers Private Brands.

Have recently finished a 14 years of Vanvaas in Brick & Mortar Retail or Modern Trade as they call it.